The Internet Marketing Cover Up

The Internet Marketing Cover Up

This data provides a quick snapshot of how major e-commerce players compare in terms of business size and market presence.

Use social media: Social media sites aren’t particularly effective e-commerce sales platforms, but they’re fabulous places to find new leads. Use crisp, clear, professional-looking images, and make sure they’re optimized for online use so that they load quickly. Your job at this stage is to make the decision as easy as possible for them. If you offer a paid content upgrade, you’ll see an uptick in interest at the consideration stage. And to acquire that data, you’ll need to collect email addresses with lead generation tactics. You need to educate these folks about your business and favourably position your brand. These folks don’t know yet. If website visitors don’t complete checkout, send them abandoned cart emails enhanced with coupon codes. Blue Stout is a leading ecommerce agency that helps growing brands sell more products to current site visitors and customers by optimizing your storefront and managing your email campaigns to increase conversion rates, average order values and repeat purchases.

Successful ecommerce companies often use affiliate blogs as advertorial hosts. Other companies had different ideas, though. In a recent survey by Blue Fountain Media, 90% of respondents said that social media helped them gain considerable exposure for their companies. Tooting your own horn is one thing, but when real consumers praise your product, you gain genuine street cred. However, you can fix that by changing the canonical to a self-referencing one. You have to work a little harder to get results - a call to action won’t cut it here - but you’re one step closer to checkout. Delivering a pilot is hard work. Customers tend to unconsciously compare all ecommerce stores to Amazon. If you figure out where your potential customers “live,” you can target them appropriately and usher them into the top of your pipeline. So, which consumers do you target? It involves creating valuable and relevant content that attracts and engages your target audience. In a nutshell, advertorials are advertisements disguised as editorial content.

Ecommerce stores aren’t meant to be just built - they are meant to be developed. According to a recent study by ecommerce experience platform Salsify, consumers across the board expect to see at least six good-quality images and two videos per product. Wholesale ecommerce stores allow them to research options and purchase from their mobile phone. A free 2-day shipping strategy often works best for more expensive products or stores with shoppers that generally spend more on average. Customers are becoming more and more astute at shopping around for the best products and prices. A 2019 survey by the Baymard Institute found that half of the customers abandoned their shopping carts because of unexpected shipping fees and other unplanned expenses. They found out about your company via Google (this is where SEO tactics pay off), or a paid Facebook ad, or an influencer. To bump up your SEO strategy, write unique product descriptions - and make them interesting and relatable. You need to make a great first impression - and fast. Blog posts make great advertorials, too. Consumers regularly subscribe to blogs they find interesting, and they share posts they find relatable. Before pricing your item, do a quick Google search and see if you can find your item for sale, new or used.

You don’t need a massive advertising budget to create high-quality content - you need to find your unique brand voice. You need to prove that you’re better than the competition: you offer better products, or better shipping options, or better aftercare, or better prices. If you’re looking to build a traditional site or blog, however, you're out of luck. Homemade jewellery and badges are also great for this site. Optimize product pages: Great product pages drive conversions. For best results, display as much positive social proof as you can on each product page. Each LED acts as a pixel, but because LEDs are much larger than television pixels, the resolution on an LED display won't be very sharp. By the time they reach this juncture, consumers know who you are and what you sell. I try to update and reshare this periodically so all the info is current for you crafters who are interested in this. While it does what it sets out to do, and can be a good option for current Wix users seeing massive growth, it doesn’t really stand toe to toe with the competition. Imagine marketing your product to 100,000 clones of your best current paying customer.