Local SEO: the Complete Guide
Most of our clients are small to medium-sized businesses and startups, but no job is too big or too small for Phazm Webdesign.
Whether you are looking to create a new site or overhaul an existing one, Phazm Webdesign has the expertise required to meet your needs. These are the best backlinks that you can bring to your website because the audience that will find you through them will have higher chances of making a conversion. Offer valuable and relevant content to the recipient’s audience and avoid empty pitches or exaggerated claims. Thick and Unique Content - There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content. Then the bottom fell out.
Choose ‘All Traffic’ and then ‘Channels’. There are hundreds of ranking factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process. Backlinks are one of the most important factors that Google considers when ranking websites in search engine results pages (SERPs). Check your website against Google ranking factors with the free LOCALiQ Website Grader! Please check out the Yoast SEO for Shopify app if you are running a Shopify online store. Search engine rankings are highly competitive. Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings. For businesses that are in a big moment of growth, the difference between PPC and SEO can be critical.
Conversely, you might think a tangential keyword like “best enterprise PPC marketing solutions” is totally irrelevant to your business since you don’t sell PPC marketing software. Relevance seems straightforward at first: if you’re selling enterprise email marketing automation software you don’t want to show up for searches that don’t have anything to do with your business, like “pet supplies.” But what about terms like “email marketing software”? This might intuitively seem like a great description of what you do, but if you’re selling to Fortune 100 companies, most of the traffic for this very competitive term will be searchers who don’t have any interest in buying your software (and the folks you do want to reach might never buy your expensive, complex solution based on a simple Google search). These tools look at thousands of different search results, and will show you each search term they’ve seen your competitor ranking in Google for lately.
While Google is working to better understand the actual meaning of a page and de-emphasizing (and even punishing) aggressive and manipulative use of keywords, including the term (and related terms) that you want to rank for in your pages is still valuable. These keywords are better for your campaign than short-tail keywords, which only contain one or two words. What types of things are they interested in? Who else are they buying things from (this means your competitors, but also could mean tangential, related tools - for the email marketing company, think other enterprise marketing tools)? These are the average improvements for our active users. One study by HubSpot found that companies that have an active blog receive on average 434% more indexed pages than those that don’t. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search. Review content performance: Evaluate individual pieces of content in terms of traffic, engagement and conversions using insights from Google Analytics to see which content resonates most with your audience. As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking.
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